UNESCO World Heritage Committee 2024

For the prestigious UNESCO World Heritage Committee 2024 hosted in India, designers from Tetrix collaborated with the Ministry of Electronics and Information Technology to design visual communication for a 10-day international exhibition under the theme “Incredible India.” Their journey began with a deep dive into understanding the cultural and digital landscape that the pavilion aimed to represent. Through careful research, collaboration, and a focus on storytelling through design, they contributed to visual systems that aligned with the scale and spirit of the event.

Working under the Ministry of Electronics and Information Technology, the team contributed to motion backgrounds, screen graphics, and exhibition visuals for major Digital India initiatives like DigiLocker, ONDC, E-Sanjeevani, UPI, BHASHINI, UMANG, UIDAI, the Mann Ki Baat booth, and the Digital VR World. The exhibition saw delegates from over 190 countries, culminating in a keynote address by the Prime Minister, making clarity, precision, and visual cohesiveness essential in every design component produced.

For the Tetrix contributors involved, the project was a defining professional milestone. It allowed them to apply their motion design, video editing, and graphic design skills in a real-world, high-impact environment while collaborating closely with creative leads and on-the-ground teams. Their role in this project reflects the depth of talent within Tetrix, a community of designers who have contributed to national-level experiences and their ability to design at scale.